What Type of YouTube Channel Should I Start
So you wanna start a YouTube channel, share what you are passionate about with the world, make some money out of it, turn it into a business, become the next Mr. Beast. But hang on a second.
Not so fast. Let’s rewind a little.
First of all, in the comments, I want you to tell me why you wanna start a YouTube channel.
Now, I’m going to read through and reply to as many of those comments as I can when the post’s first published, but in short summary, and unfortunately, most of you are likely to write about what benefits you’re gonna get out of starting a YouTube channel, whereas what you should be writing about is the impact you want to have on your intended target audience. For example, here at Parallel Resource, it’s creator obsessed YouTube education. YouTube helped turn my passion into a career and that’s what I want to do for as many people as possible who read this post. YouTube is a life changing opportunity of freedom and I wanna help you get there.
So let me ask you this again, why do you wanna start a YouTube channel? Are you gonna rewrite your comment? So as you might have gathered, this isn’t a post on the practical tips of how to start a YouTube channel. We’ve already published that post and nobody read it. Instead in this post, what we’re gonna talk about are some of the things that you only start to learn when you’ve made a hundred videos or you’ve been on YouTube for two or three years, and that’s probably as good a place as any to start.
Longevity. It’s a bit cliche to say this, but I’m gonna say it anyway, YouTube is a marathon, not a sprint. Nowadays people crave instant success and TikTok has only magnified this impatience, but long form YouTube content has never been like that.
Hundred Terrible Videos
There are always exceptions to these general rules, but the likelihood is you are gonna make a hundred terrible videos and you’re gonna get frustrated because you haven’t got 100 subscribers after a month. News flash!
The likelihood is the creators you watch and admire today probably went through that exact same struggle. So try to appreciate that when you start your YouTube channel, you’re likely going to have a creative awakening. Over the first few videos, you’re going to learn a tremendous amount about content creation, be it filming, editing, sound, production quality, scripting, presenting in front of camera, uploading, optimizing.
The list goes on. But your videos are still gonna be terrible and nobody’s gonna want to watch them. But that’s absolutely fine and here’s the reason why. Unlike almost everything else you’ve tried to do in life, you learn, practice, and perfect YouTube in public. And once you accept, you can make as many mistakes as you want on YouTube in public and still become successful.
You’ll do just fine. And since YouTube very much is a long term play, you probably don’t wanna give up your full time job as soon as you start your channel YouTube can often feel like a high interest bank account, and bear with me on this metaphor. You see, what YouTube does for creators is take a very highly valued commodity and slowly convert it into tangible currency. And that valued commodity is time.
This is almost always the case, but the moment you start your YouTube channel, you will put more time into it than you ever imagined. It’s addictive. So addictive, in fact, that not only will you be giving up a lot of your time, but you’ll end up paying for it as well. You’ll start buying new cameras, microphones, props to spruce up your set. You’ll buy books, you’ll buy courses, anything to improve yourself as a content creator. And all of that will reduce a time it takes you to become a better content creator. But to begin with, you’ll be putting a hundred hours and a thousand dollars in for a dollar’s return on your first paycheck when you monetize your YouTube account. But eventually with longevity, that balance will start to write itself.
Patience and Determination
The question is, do you have the patience and determination to do that? And on top of that, to make sure you do actually get money from YouTube, are you gonna take the time to understand copyright? So we’ll admit this is aimed more towards TikTok users where copyright is applied more liberally. YouTube is not a creative wild west where you can grab any movie clip you want, any piece of music you want to use in your videos and not expect ramifications. In most cases on YouTube, when you use someone else’s piece of content, you’re likely to get a copyright claim, which means that you can’t monetize your content, but your channel won’t be impacted in a negative way. But copyright claims are always one step away from copyright strikes. And if you get three of them, it’s all over before you’ve even started your YouTube journey.
Now on top of that, it’s something called repetitious and reuse content where you may be taking clips from elsewhere, turning them into montages, but YouTube has policies against that as well.
Again, you’ll probably be fine to upload it and have it on your channel, but you won’t gain any financial returns from it. Now we have covered copyright in a lot more detail on this website. And YouTube has tons of resources on copyright. Ultimately and definitively YouTube wants to reward original creators with original content.
Do Your Research
Because from the instant you add your first video, you is probably vulnerable to copyright. Now, another thing that you need to wrap your head around is that YouTube doesn’t actually start when you press this button. If you’re just filming stuff and throwing it onto YouTube, then I’m afraid you’re not considering the optimization that’s required for this content platform. Optimization comes in many different forms and you might be thinking of the traditional search engine optimization, where you have to consider what keywords you’re including in your tags, titles, and descriptions, and trying to rank your videos as high as possible in search.
Optimizing Your Content
And while that can still be important for some channels, what’s important for all channels is optimizing your content as much as possible before you even press record. And that simply starts with the idea. Is what you are about to make actually interesting for the audience you want to watch your content.
Next, and this is something we try to instill in creators as early as possible as a good habit, title and thumbnail.
These are the two things a viewer sees first before they even click on the video, and yet creators often do the title and the thumbnail at the very end of a creative process. When you’re excited to just get started, titles and thumbnails feel like something that you can just leave until the end. I was the same, and it’s taken me thousands of videos and a decade’s worth of content creation to realize that this is backwards thinking. Having a thumbnail and title, or possibly multiple variations before you even press record will help guide your content.
And it also makes that final upload process easy. And this is where Parallel Resource can help you by the way, because we’ve got a selection of tools that will help you optimize your videos. From title generation, to thumbnail previews, to, yes, keyword research as well. We’ll link all of that post below and we’ll show you how to use all of it in future videos and live streams. So do make sure to join us on a regular basis. Now, notice how I didn’t ask you to do this.
Well, that’s because, #controversial, subscribers as a number are massively overrated on YouTube. Now, yes, they do have significance when it comes to unlocking tools such as custom URL, a hundred subscribers, the community tab, 500 subscribers, and one of the requirements for monetization, a thousand subscribers. But if you think subscribers automatically lead to future views, I’m afraid you’re sadly mistaken.
Let me explain it to you like this. One of your videos being in a viewer’s recent watch history is far more valuable than a subscriber on your channel. YouTube is far more likely to recommend more of your content to that viewer who recently watched one of your videos than somebody who subscribed to you three months ago but hasn’t watched anything since.
Not the Creators’ Needs
That is a classic example of YouTube serving the viewers’ needs, not the creators’ needs. And that’s why defining your target audience and figuring out why they should watch your videos is one of the crucial first steps to a successful YouTube channel. And before you even start, sub for sub, posting your comments in other people’s videos, promoting your own videos doesn’t work. Never has done. If you focus on your audience, your community, the subscribers will take care of themselves. However, something that you will need to take care of on a ongoing basis is your mental health. YouTube is a massive platform, over 2 billion, monthly users.
Unfortunately not all of those users are positive. The truth is you’re never going to please everybody and there are some toxic people out there who just want to drag you down no matter what. And you’ll see this trolling, spamming, negativity in the comments of almost all of your videos. It even happens here at Parallel Resource, where we just want to help people grow their YouTube channels.
Now, obviously everybody has different coping mechanisms for toxicity on the YouTube platform. This is what I think.
First of all, there is constructive criticism, and that is a good thing. And if you hear any same type of feedback from multiple sources, there’s probably some truth to it. But when it comes to downright negativity, I know that I can go into the comments and find 10 times as many positive, supportive comments. And I also accept that no matter what I say or do some people in the comments of our videos aren’t ready for our help or simply never want my help.
That’s fine. I’m not gonna waste my valuable time on those people. I’m gonna focus on those who want help and are positive about it. And if the worst comes to the worst, YouTube does have a few tools that will help you, such as automatically blocking certain words from your comments, hiding certain viewers’ comments from your videos, and also increasing the strictness of your comment moderation.
So it removes stuff like spam and negativity. And then there’s you. Did you know you, of it only you on YouTube, make sure people know about? So why are you watching us right now? Why do many of you come back to watch more of our content? That’s what makes us unique. Viewers are free to watch whoever they watch, and yet they watch certain creators because of their uniqueness.
By all means, get inspired by the best creators on the platform and take the best elements of each of your favorite creators to blend into your own content, but never try and copy anyone verbatim. You’ll always be second best and you’re also easily replaceable. This is where we go back to copyright, repetitious, reuse content. If you source all of your material from someone else and add no transformational effort that makes it uniquely yours, then you’re not doing YouTube right. You have to make people care about the unique value you provide. Or, TLDR, just be authentic.
So when you do start your channel, inevitably you are gonna end up getting some of these, whether I think they are important or not. But what I do know is important, is building a community, building an audience around those subscribers. And if you wanna learn how to do that with this epic guide, you wanna click right now All the best. Let’s do this.
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